Lessons on Blogging #2: Everything Happens Before it Happens
Woah, trippy title man. Let’s get philosophical and talk about how everything that is about to happen has probably already happened in an alternate universe. We’ve already died a thousand deaths, man.
Weed brownies aside, this is a very important blogging lesson that took me a few years to fully grasp and even longer to convince my family to understand. When it comes to blogging, especially regarding holidays and seasons, you need to be on top of your sh*t. And by on top of your sh*t I mean you need to have that holiday post ready to go no less than two weeks before it happens. WAIT those fancy Christmas morning photos aren’t actually from Christmas morning? No, my dear friends, those were probably taken during a mild October afternoon with people who were so not ready to be feeling the holiday spirit. That means they started planning these posts in late-September to ensure they have the proper props and background and people and the perfected recipes…
I’ve always had some great holiday ideas (at least in my mind) that I never really put into motion until it’s too late. Good bloggers don’t do that; or if they do, they need to stop. Nobody is inspired by your Christmas Dinner Table Setting the day after Christmas…they have another 360+ days to wait until they can utilize your instruction and visual inspiration.
The Key: set reminders to yourself, whether that’s by using an editorial calendar or iCalendar reminders. Start thinking about the holidays sooner rather than later. Have a clear vision for your project and make sure you put it into motion early. Post 2-4 weeks before the impending holiday to ensure time for readers to gather the supplies they may need. If this means hosting a Friendsgiving in October so you can have a purpose for your table setting and trying out/photographing new recipes then do it! Have some fun with it. Or, ya know, you can just do as I do and tell your boyfriend he needs to cook a turkey in October and that there’s no other way around it.